2013년 12월 3일 화요일

About 'portfolio art'|My Art Portfolio – Fall 2012







About 'portfolio art'|My Art Portfolio – Fall 2012








Artist               portfolios,               regardless               of               the               artist's               preferred               medium,               can               mean               a               lot               in               sales.

Sometimes               called               "Press               Kits",               what               it               comes               down               to               is               that               it's               a               package               of               materials               all               about               you               and               your               product(s).

In               its               most               basic               form,               it               could               be               contained               in               a               folder               or               notebook               but               most               artists               (who               are               already               focused               on               aesthetically               pleasing,               professional               things!)               prefer               the               route               of               a               disc.
               This               quick               guide               will               show               you               what               should               be               contained               on               your               disc,               and               how               to               take               your               portfolio               from               basic               HTML               to               a               professional               CD               or               DVD               that               will               run               automatically               when               placed               in               a               computer.
               The               Portfolio               or               Press               Kit               Contents
               Even               before               you               start               putting               "stuff"               in               HTML,               you'll               want               to               have               all               the               things               together               so               that               the               process               is               as               smooth               and               painless               as               possible.

These               are               the               basic               ingredients               that               will               make               for               a               truly               informative               portfolio/press               kit:
               *Your               Biography               -               brief               but               detailed,               more               detailed               than               a               standard               resume.


               *Your               Artist's               Statement               -               basically,               a               statement               of               what               you               aim               to               achieve               with               your               work               and               why               you               do               the               work               in               the               first               place.


               *Press               Release               -               you               can               write               this               yourself               if               you               use               a               template               to               guide               you               along.

There's               a               great               free               one               here:               http://www.press-release-writing.com/press-release-template.htm               
               *Photos               -               make               sure               you               use               high-resolution,               full-color               photos               of               your               work.

If               you               have               Photoshop,               consider               using               the               gallery               creation               wizard               to               help               you               along               once               you've               got               all               your               photos               together.


               *Testimonials               -               get               some               great               comments               together               from               the               people/places               you               sell               your               work               to.

This               is               stuff               you               want               the               world               to               see.
               If               you               would               like               to               create               a               version               that               can               be               sent               to               buyers               of               your               work,               you               can               also               include               things               like               a               catalog               or               product               list.

Basically,               you'll               want               to               cover               the               elements               above               -               no               exceptions               -               and               then               think               about               anything               "extra"               that               you               want               the               world               to               know               about               you.
               The               Portfolio               or               Press               Kit               HTML
               Your               next               step               can               be               a               dream-come-true               or               a               total               nightmare,               depending               on               how               much               you               like               the               idea               of               designing               a               website.
               If               you're               the               type               (like               myself)               who               totally               digs               the               process               of               website               design               for               no               reason               other               than               that               it               is               artistic               expression               in               a               completely               different               medium               than               what               people               would               think               of               art               as               being,               definitely               dig               in               and               try               to               design               some               basic               HTML               pages               for               yourself.

Keep               the               layout               clean               -               it               doesn't               need               to               be               nearly               as               detailed               as               an               online               website               -               and               think               of               it               more               as               a               book.

Make               sure               that               users               can               easily               get               from               one               page               to               the               next.

And               keep               it               themed               tightly               to               your               product               colors               and               styles.
               If               you're               the               type               who               can't               stand               the               idea               of               creating               your               own               HTML,               don't               panic.

You               can               go               one               of               two               ways               with               this.

Either               you               can               buy               your               own               website               template               that               is               ready               to               plug               your               photos               and               text               into,               or               you               can               hire               a               designer               to               make               one               for               you.

Again,               make               sure               that               you               look               specifically               for               something               that               is               very               clean,               not               cluttered,               and               keeps               in               mind               the               idea               of               a               traditional               "book"               portfolio               rather               than               a               media-driven               website.
               Making               the               AutoRun               CD               or               DVD
               If               you're               just               reading               through               this               guide               and               starting               to               panic               on               what               seems               like               a               lot               of               work               -               take               a               breath               and               relax.

It               seems               like               a               lot               of               work,               sure.

But               once               you               get               started,               you'll               realize               that               you               have               most               of               the               components               you               need               anyways.

The               only               part               that               might               take               some               time               is               putting               it               all               in               HTML               format.
               Of               all               the               steps,               this               one               is               (ironically)               the               easiest               and               quickest               to               do.

Here's               how               to               make               your               CD               or               DVD               autorun:
               1.

Download               these               autorun               files               provided               free               of               charge               by               the               SoftwarePatch               -               http://www.softwarepatch.com/tips/autorundownload.html               
               2.

Now,               you'll               need               to               assemble               your               files.

If               you've               gone               through               and               made               the               HTML,               your               files               will               already               be               assembled.

The               only               thing               left               is               for               you               to               drop               the               contents               of               the               autorun               download               into               your               HTML               folder.

Make               sure               that               you               copy               over               only               the               autorun.bat               and               autorun.inf               files               -               not               the               folder               that               they're               in.


               3.

If               your               main               HTML               page               is               already               named               "index.html",               you're               set               to               go               -               burn               your               CD               or               DVD               and               try               it               out.

It               will               pull               up               your               portfolio/press               kit               all               by               itself!
               4.

If               you               need               to               make               changes,               here's               what               you               can               do:               Open               NotePad,               and               from               it               click               "File",               choose               "Open",               and               locate               the               autorun.bat               file.

In               here,               there               are               a               couple               things               you               can               change.

First,               you               can               change               the               brief               message               that               appears               when               the               CD               loads.

It               is               the               first               line               after               @echo.

You               could               change               it               to               ...
               @echo               Lolaness'               Press               Kit               is               Loading               Now...
               The               other               thing               that               you               can               change               is               what               file               will               be               opened               once               the               disc               loads.

Currently,               this               line               reads               @start               index.html.

You               could               change               that               to               the               name               of               the               home               page               you've               created               in               your               HTML,               a               readme               text               file,               or               anything               else               you               want               to               appear               first.
               Do               not               make               any               other               changes               to               the               autorun.bat,               or               it               will               not               work               right.
               Once               you're               done               making               the               changes,               save               the               file               and               burn               your               disc.
               Easy               stuff,               right?






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